#  Highlight Actions in Navigation 

 



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Help users get to important actions, like Apply or Contact, from the place they naturally look for direction: the global or main navigation menu.



 

##  Highlight important actions in navigation 

Learn how featured navigation links help users find important actions and when they are most effective.

 

 





 

 

 



 

 

 

##  Example of a Featured call to action 

 ![Featured CTA](/sites/g/files/omnuum631/files/2025-06/Featured_0.png)

 



 

##  Using navigation link calls-to-action 

### Best for

Evergreen actions like “Apply Now,” “Support Us,” or “Contact Admissions.”

### Component used:

[Navigation menu](https://drupal.harvardsites.harvard.edu/managing-menus)

### Suggested placement

As a “Featured Link” in main site nav

#### Alternative placement

- Main nav (as a regular nav link)
- Action nav
- Local (section) nav

### What it does

Add an important link to a featured location in the navigation where users are most likely to see it, so it’s easy to find on every page.



 

##  Setup tips 

- Use action oriented language
- Keep the text short and focused

### Label suggestions

- Give Now
- Apply to (Program name)
- Visit Us



 

##  Pros & cons 

### Added benefit

Persitent, site-wide

### Potential drawbacks

If overused, message can come across as too “salesy”



 

 



 

 See also:- [ Conversion ](/how-guides-topics/conversion)
- [ Engagement ](/how-guides-topics/engagement)
- [ How-To Guides ](/page-categories/how-guides)