#  Link to Related Content Using Inline CTA Links 

 



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When publishing long-form content or annual reports, stories often connect to each other. Without clear linking, readers may stop after one section. Inline Call to Action (CTA) links help guide users from one story to the next while maintaining reading flow.



 

##  Why it matters 

 



 

- **Continuity:** Readers are more likely to explore multiple stories when connections are visible.
- **Navigation:** Clear linking reduces the need to scroll back or search manually.
- **Engagement:** Strong calls to action increase interaction with related content.



 



      ![inline links in layout](/sites/g/files/omnuum631/files/styles/hwp_1_1__480x480/public/2026-03/images_blocks_links.png?itok=sOXsWoSz) 

 

 

  

 



 

 

 

##  How to do it 

- **Place links at natural transition points.**
    
    Add CTA Links at the end of sections or after major stories.
    
    Avoid inserting links randomly within dense paragraphs.
- **Use descriptive link text.**
    
    Replace generic phrases like “Read more” with specific actions such as “Explore the Research Lab” or “View the Full Report.”
- **Keep link styling consistent.**
    
    Use the CTA Links component for emphasis.
    
    Use inline links when referencing related content naturally within text.



 

##  Accessibility tip 

- Ensure link text makes sense when read independently.
- Avoid repeating identical link labels for different destinations.



 

##  Resources 

- [HarvardSites CTA Links Component](/call-action-links "Call to Action Links")
- [Harvard Digital Accessibility Services](https://accessibility.huit.harvard.edu/)



 

 



 

 See also:- [ Storytelling ](/how-guides-topics/storytelling)
- [ Content Clarity ](/how-guides-topics/content-clarity)
- [ How-To Guides ](/page-categories/how-guides)