#  Make Links Stand Out with Clear Language and Placement 

 



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Links are a core part of how users move and navigate through your site. They support navigation, reinforce structure, and drive action. When link labels are clear, well-placed, and descriptive, they help all users, especially those using assistive technologies, understand and interact with your content more effectively.



 

##  Why it matters 

 



 

**Clarity:** Users should understand what a link does before clicking it.

**Context:** Links placed near relevant content reduce confusion and help users stay oriented.

**Accessibility:** Screen reader users often scan by link. Generic or vague labels disrupt this experience.



 



      ![Illustration representing links and text.](/sites/g/files/omnuum631/files/styles/hwp_1_1__480x480/public/2025-12/images_links.png?itok=edKq64yh) 

 

 

  

 



 

 

 

##  How to do it 

- **Use meaningful link text.**
    
    Avoid phrases like “click here” or “read more.”
    
    Write links that describe the destination or outcome, such as “Explore our research” or “View course schedule.”
- **Place links close to the related content.**
    
    Avoid separating links from the content they support.
    
    Inline links or CTA blocks work best when they appear right after a heading, paragraph, or list item.
- **Use visual cues sparingly but intentionally.**
    
    Links should be underlined by default, but avoid using bold or color alone to indicate a link.
    
    Use card components or button-style links for key actions when possible.



 

##  Accessibility tips 

- Every link on a page should make sense on its own. Ask: “If this link were read out of context, would it still be clear?”
- Use unique link text for each purpose. Don’t repeat the same label for multiple destinations.
- Avoid linking full paragraphs or headings unless you are using a structured component that supports it.



 

##  Resources 

- [WebAIM: Hypertext Accessibility](https://webaim.org/techniques/hypertext/)
- [W3C WAI: Link Purpose Success Criterion](https://www.w3.org/WAI/WCAG21/Understanding/link-purpose-in-context.html)



 

 



 

 See also:- [ Accessibility ](/how-guides-topics/accessibility)
- [ Content Clarity ](/how-guides-topics/content-clarity)
- [ How-To Guides ](/page-categories/how-guides)