Button-Style Cards

Purpose of the Button-Style Cards

Provide quick, prominent links to related content or tasks

This component helps surface key destinations in a grid layout, supporting scannability and clear calls to action.

Button-style Card in page layout

Example page context showing where a Button-Style Card is typically used

✓ Use this component when:

  • You need to provide quick access to related links
  • Users are navigating between tasks, journeys, or resources
  • Links are of equal importance
  • A grid layout improves clarity and scanning

✕ Avoid using this component when:

  • You are highlighting a single primary story (use 50/50 Card instead)
  • Links require long descriptions or detailed explanation
  • Content needs to be read sequentially
  • You need dense, text-heavy content

Choosing between similar components

If your goal is…

Your goalUse this component
Provide quick links to related content
Button-Style Cards
Highlight one primary feature
50/50 Card
Display multiple content previews with summaries
Vertical Cards
Provide a simple inline call to action
Call to Action Links

 

Button-Style Cards overview

A Button-Style Card is a clickable card that displays an icon or image, link, and short description. Button-Style Cards are often grouped and displayed as a grid to provide prominent links to common resources.

Example: Providing quick access to key resources

This example shows Button-Style Cards used to provide quick access to related resources. Each card represents a destination of equal importance, allowing users to scan and select what they need.

Harvard’s Digital Accessibility​ Website

Resources and guidelines to ensure digital content and technology at Harvard are accessible to all users, including people with disabilities.

U.S. Plain Language Guidelines

Guidance and resources for creating clear, user-friendly content, with guiding principles, practical guidelines, and testing techniques.

Elements of Button-Style Cards

 

ElementPurpose
Icon or image
Displays at the top of the card
Heading
Describes the topic of the card and links to more details about the topic
Text
Provides descriptive details about the topic

Guidance on using Button-Style Cards

  • Group related links. Use a group of Button-Style Cards to provide links to related user journeys, tasks, or topics.
  • Use concise, descriptive headings. Provide headings that both describe the topic of the card and serve as descriptive link text.
  • Provide a summary. Provide a brief summary of the topic or task supported by the linked content.
  • Use relevant images. Use icons and images that signpost the source or topic of the linked content as well as provide visual interest.

Content guidelines

Write clear, descriptive headings
Headings should clearly communicate the destination or task.

Use brief supporting text
Summaries should provide context without overwhelming the layout.

Avoid redundancy
Do not repeat information already conveyed in headings or icons.

Ensure link clarity
Card text and visuals should make the destination obvious before clicking.

Accessibility considerations

  • Ensure sufficient color contrast between text and background
  • Use descriptive headings that function as clear link text
  • Avoid relying solely on icons to communicate meaning
  • Maintain logical focus order for keyboard navigation

Button-Style Cards features

 

FeatureStandard
Optimized color contrast
Minimum Contrast
Heading links with underlines
Link Indicators
Heading used as card control name
Control Names
Left-aligned headings and text
Text Block Alignment

Button-Style Cards Showcase