Create engaging calls to action

Calls to action (CTAs) allow your site visitors to engage with your department. Effective CTAs drive more interaction with your site and allow site visitors to accomplish tasks more efficiently.

Examples of calls to action:

  • Applying for a program, fellowship, etc.
  • Registering for an event, subscribing to a newsletter
  • Providing feedback
  • Accepting donations or funding support

With HarvardSites, you don’t need custom code to create clear, accessible pathways for engagement. Below we highlight three effective ways to use built-in components to guide users toward meaningful next steps, no matter which platform you're working on.

Help site visitors take the next step

Good design plays a big role in getting people to take action. By using HarvardSites components thoughtfully, you can help users take the next step, whether that’s applying, signing up, making a gift, or just exploring further. Everything is already built to be accessible, mobile-friendly, and on brand, so it’s just about putting the pieces together in a smart way.

Drive Action with a Top-of-Page Banner

Help users spot urgent announcements with a short message fixed to the top of every page.

Highlight Actions in Navigation

Help users find key links like Apply or Donate, right in the main menu.

Place CTAs Within your Content

Help users act at the right moment using CTA components placed in context.

Need help?

Get support designing high-impact CTAs

Not sure which component to use or how to structure your content? We’re here to help. Reach out to the HarvardSites team or browse real-world examples to get inspired.

Explore Component Examples
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