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Strategy Guides

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Optimizing Your Site for Usability and Accessibility

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Help ensure your site is usable by everyone, including people using screen readers, screen magnifiers, or other assistive tools. These guides offer practical ways to improve clarity, structure, and inclusive design through content and layout choices.

Using images effectively

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Images support storytelling and highlight key people, places, and events. But if handled poorly, they can confuse, slow down, or even exclude users.

Create engaging calls to action

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Calls to action help users interact with your department, whether making a donation, applying, or registering, so they can accomplish key tasks efficiently.