Feature a Lead Story with a 50/50 or Vertical Card
In long-form pages or annual reports, the first story in a section sets the tone. If it blends into surrounding paragraphs, readers may miss its importance and keep scrolling. HarvardSites components like 50/50 Cards and Vertical Cards allow you to highlight key stories with image, text, and calls to action in a structured way.
Why it matters
- Hierarchy: A lead story should feel distinct from supporting content.
- Engagement: Strong visuals encourage readers to continue exploring.
- Flow: Clear section anchors improve reading progression.
How to do it
Choose the right format.
Use a 50/50 Card for a major feature or thematic introduction.
Use a Vertical Card for a prominent but smaller highlight.
Pair image and text intentionally.
Select an image that reinforces the message, not one that simply fills space.
Keep copy concise and focused.
Include a clear next step.
Add a CTA like “Read the Full Story” or “Explore the Research.”
Place the card at the beginning of a section to signal importance.
Accessibility tip
- Ensure the image includes meaningful alt text.
- Do not rely on the image alone to communicate importance. The headline should carry the message.
- Keep CTA link text specific and descriptive.