Highlight Actions in Navigation
Help users get to important actions, like Apply or Contact, from the place they naturally look for direction: the global or main navigation menu.
Highlight important actions in navigation
Learn how featured navigation links help users find important actions and when they are most effective.
Example of a Featured call to action
Using navigation link calls-to-action
Best for
Evergreen actions like “Apply Now,” “Support Us,” or “Contact Admissions.”
Component used:
Suggested placement
As a “Featured Link” in main site nav
Alternative placement
Main nav (as a regular nav link)
Action nav
Local (section) nav
What it does
Add an important link to a featured location in the navigation where users are most likely to see it, so it’s easy to find on every page.
Setup tips
Use action oriented language
Keep the text short and focused
Label suggestions
- Give Now
- Apply to (Program name)
- Visit Us
Pros & cons
Added benefit
Persitent, site-wide
Potential drawbacks
If overused, message can come across as too “salesy”